ABout Me
My name is Erica Lippert, founder & owner of 417 Summit Branding. I'm 32 years old, originally from Claremore, Oklahoma, but now live remotely full-time in a small RV, spending summers in the mountains and winters near the ocean. I am a fur-mom to a dog named Boone, Oklahoma State alumna, Jeep Wrangler driver, & football fanatic.
When I began my independent hairstylist career in January 2023, I built a brand for myself; color scheme, business emotions, values, goals, social media marketing, & my own website. As tedious & time-consuming as it was, I thoroughly enjoyed the process. Just three months after the launch of my new brand, I was commissioned by the owner of the salon I work at to build the business a website that portrayed the new business brand. It took fewer than 7 days to have the website live!
I find thrill in brainstorming with business owners about their marketing goals, the brand they're looking to build, what the target market is, etc. Once that's established, the gears in my mind begin turning, & a branding strategy is in the works.
In my very limited free time, I enjoy hiking, kayaking, paddle boarding, planting flowers, playing mini-golf, & cheering on those Dallas Cowboys!
Behind the Name
417 - This is the area code for southern Missouri, home of the Ozark Mountains where I spent summers as a kid.
SUMMIT - Defined as "the highest point; the topmost level attainable." This company is designed to implement branding content & strategies that will take your business to the top; the SUMMIT
BRANDING - More than just marketing; we're here to build a brand for your business, whether starting from scratch or redesigning an existing company.